A view of the jury box, right, inside Courtroom 201, where jury selection in the trial of Aurora movie theater shootings defendant James Holmes is to begin on Jan. 20, 2015, at the Arapahoe County District Court in Centennial, Colo., Thursday, Jan. 15, 2015. Jury selection is expected to take several weeks to a few months. (AP Photo/Brennan Linsley, pool)

Focus Groups

Guiding small groups of individuals in a discussion of basic issues of your case. This allows us to identify how jurors are likely to frame the case and the cognitive biases/preconceived notions that may help or hurt the client. It also allows us to identify/observe arguments laypersons will make about case issues, so that we can incorporate effective arguments and anticipate counter-arguments for case preparation. Based on this information, we can begin to develop juror profiles for the case.

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